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CASE STUDY

An activation to raise awareness of an initiative

An activation to raise awareness of an initiative

An activation to raise awareness of an initiative

RESPIRE engaged wewake for strategy & actions, resulting in activation.

AI

AI

RESPIRE logo.
RESPIRE logo.

The client

A French dermocosmetics brand offering natural, effective and sensory deodorants and face and body care (for blemishes, SPF protection and more), with high-performance formulas suited to sensitive skin.

An activation to raise awareness of an initiative
Media 1 of 2

The brief

Make an operation more visible and understandable to its audience through a dedicated activation. The available information does not further specify the context, the target audience, or the quantified objectives.

Actions & strategy

wewake supported RESPIRE in designing an activation aimed at making its operation more visible and easier to understand. The agency shaped its response around the message to convey and the audience to reach. The approach focused on giving tangible form to the operation, using an activation to present it rather than an isolated statement.

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

A man in a tracksuit answers the phone from a bathtub.

AI-staged

Tell us more about your project.

We listen and respond directly.

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

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Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The agency that brings out what makes you different.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The agency that brings out what makes you different.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.