CASE STUDY
RESPIRE engaged wewake for strategy & actions, resulting in activation.

AI
AI
The client
A French dermocosmetics brand offering natural, effective and sensory deodorants and face and body care (for blemishes, SPF protection and more), with high-performance formulas suited to sensitive skin.
The brief
Make an operation more visible and understandable to its audience through a dedicated activation. The available information does not further specify the context, the target audience, or the quantified objectives.
Actions & strategy
wewake supported RESPIRE in designing an activation aimed at making its operation more visible and easier to understand. The agency shaped its response around the message to convey and the audience to reach. The approach focused on giving tangible form to the operation, using an activation to present it rather than an isolated statement.
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.

Engage 16–20-year-olds with a social ads competition
For its 60th anniversary, Jean Lain Mobilités entrusted wewake with a TikTok and Snapchat contest that generated 23.9 million impressions and 151,319 clicks or swipe-ups.
Transport
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Activation
Advertising
Content creation
Landing Page Creation
Social Ads
TikTok Ads
Snapchat Ads
Brand Awareness Campaign

Improve ROAS by restructuring campaigns
Mlle Agathe entrusted wewake with structuring and optimizing its social media advertising campaigns, with new targeting and creative focused on benefits, evidence and UGC.
Institutional
Fashion & Beauty
Advertising
Social Media
Content creation
Social Ads

Deploy a UGC strategy across Europe
Klépierre asked wewake to help its European shopping centers develop Social Media communication practices around UGC.
Real Estate
Retail
Strategy
Social Media





