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CASE STUDY

Engage 16–20-year-olds with a social ads competition

Engage 16–20-year-olds with a social ads competition

Engage 16–20-year-olds with a social ads competition

For its 60th anniversary, Jean Lain Mobilités entrusted wewake with a TikTok and Snapchat contest that generated 23.9 million impressions and 151,319 clicks or swipe-ups.

AI

AI

Jean Lain Mobilités logo.
Jean Lain Mobilités logo.

The client

Jean Lain Mobilités is an automotive retail and services group. It sells new and used vehicles, provides maintenance and rental services, and develops mobility solutions.

Media 1 of 1

The brief

To mark its 60th anniversary, Jean Lain Mobilités wanted to engage 16–20-year-olds, strengthen its local brand awareness, and prepare its future customer base. The initiative aimed to increase the brand's visibility with this target audience through a simple contest on TikTok and Snapchat, offering a license-free Citroën AMI as the prize.

Actions & strategy

wewake connected a vertical video led by a content creator, a responsive landing page with a form, and a geotargeted social ads campaign in the Alpine region. The campaign was adapted for TikTok and Snapchat, with objectives tailored to the targeting capabilities of each platform, then monitored and optimized for three weeks.

Results

June 10 to July 1, 2026

23 919 708impressions
151 319clicks or swipe-ups
682 69850% video views

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HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

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Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The digital agency that awakens your difference.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The digital agency that awakens your difference.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.