CASE STUDY
For its 60th anniversary, Jean Lain Mobilités entrusted wewake with a TikTok and Snapchat contest that generated 23.9 million impressions and 151,319 clicks or swipe-ups.

AI
AI
The client
Jean Lain Mobilités is an automotive retail and services group. It sells new and used vehicles, provides maintenance and rental services, and develops mobility solutions.
The brief
To mark its 60th anniversary, Jean Lain Mobilités wanted to engage 16–20-year-olds, strengthen its local brand awareness, and prepare its future customer base. The initiative aimed to increase the brand's visibility with this target audience through a simple contest on TikTok and Snapchat, offering a license-free Citroën AMI as the prize.
Actions & strategy
wewake connected a vertical video led by a content creator, a responsive landing page with a form, and a geotargeted social ads campaign in the Alpine region. The campaign was adapted for TikTok and Snapchat, with objectives tailored to the targeting capabilities of each platform, then monitored and optimized for three weeks.
Results
June 10 to July 1, 2026
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