CASE STUDY
Biarritz Airport engaged wewake for a campaign to promote low-cost flights operated by Transavia.

AI
AI
The client
Aéroport Biarritz–Pays Basque is a regional airport in Anglet serving the French Basque Country and the Basque Coast. It offers direct flights within France and Europe, passenger information for departures and arrivals, and terminal services including opening hours, baggage services, parking and contact information.
The brief
Promote Transavia flights at attractive prices departing from Biarritz through a geotargeted social ads campaign linking directly to the offer.
Actions & strategy
• Direct link to the offer
• Targeting strategy by interests and sociodemographic criteria
• Ad retargeting
• Consulting on copywriting and ads managed internally by Biarritz Airport
Results
TO CONTINUE
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