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Discuss your project

CASE STUDY

Rethink a social media strategy for a new season

Serre Chevalier ski area asked wewake to review its Social Media strategy for the 2022-2023 season.

The client

Serre Chevalier is a mountain destination in the Southern Alps, centered around a large ski area. It offers skiing, outdoor activities, leisure and discovery in both winter and summer.

Rethink a social media strategy for a new season

Media 1 of 2

The brief

Rethink the ski area’s social media strategy for the 2022-2023 season, from editorial approach to visual guidelines, including paid promotion and crisis management.

Actions & strategy

• Audit the existing social media presence

• Analyze five competing resorts and tourist offices

• Map the landscape and document best practices

• Define the new editorial strategy and production processes

• Develop new visual guidelines and a moodboard

• Define the paid promotion strategy and crisis management approach

• Support the teams over three months

Results

TO CONTINUE

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HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency

Tell us more about your project.

We listen and respond directly.

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency