CASE STUDY
LOGIS GROUP asked wewake to set up lead generation campaigns on Facebook, Instagram, and LinkedIn to recruit new hoteliers to the group.

AI
AI
The client
The Logis Hôtels Group brings together independent hotels and restaurants in France and Europe. Through several brands, it promotes local hospitality, community ties and regional gastronomy.
The brief
Recruit new independent hoteliers to the group through lead generation campaigns on Facebook, Instagram, and LinkedIn.
Actions & strategy
• Redirection to a membership form
• A targeting strategy based on interests, employment, and socio-demographic criteria
• Ad A/B testing
• Advice on copywriting and ads managed internally by Logis Group
Results
TO CONTINUE
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