CASE STUDY
UAF asked wewake to support UAF & FA and its member airports in their digital strategy and marketing activities by organizing a comprehensive workshop on digital communication and marketing.

AI
AI
The client
Professional organization representing the operators of French and French-speaking airports and defending their interests before French and European decision-makers.
The brief
Support member airports in their communication and digital marketing practices by designing a workshop covering the main channels: social media, online reputation, search, advertising, email marketing and data.
Actions & strategy
Creation of a guide for airports covering digital marketing topics:
• Social media
• Monitoring and online reputation
• SEO & paid search strategy
• Online advertising
• Community Management
• Newsletters & email marketing
• Data collection and processing
Results
TO CONTINUE
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