Our expertise

Services

Sectors

The agency

Select Language

eng

Discuss your project

Our expertise

Services

Sectors

The agency

Select Language

eng

Discuss your project

CASE STUDY

Showcase Italian expertise at Maison & Objet

ITA entrusted wewake with the social media coverage of Maison & Objet 2024, with 39 pieces of content generating 694,591 impressions, 324,857 video views, and 14,693 engagements.

The client

Italian government agency responsible for promoting foreign trade, exports, and the internationalization of Italian businesses.

Media 1 of 1

The brief

At Maison & Objet 2024, ITA wanted to promote nearly 150 Italian exhibitors across seven pavilions, showcase their expertise, and extend the collective's visibility on Instagram and LinkedIn. The coverage had to produce content quickly from the trade show, capture the highlights, and support the most effective posts through sponsored distribution.

Actions & strategy

wewake rolled out continuous production before and during the trade show: teasers, photo and video reports, interviews, and features on halls, companies, and know-how. The content was published organically on Instagram and LinkedIn, then a selection was sponsored to expand the audience. The setup combined live coverage, fast editing, copywriting, distribution, and performance tracking.

Results

Maison & Objet 2024

694 591impressions

324 857video views

14 693commitments

TO CONTINUE

More case studies to discover

Projects in related sectors, presented through their challenges and achievements.

Change perceptions of bridge to recruit new players

For the 2026 back-to-school period, wewake managed a geotargeted acquisition campaign on Meta and LinkedIn to recruit new club members. The campaign generated 3,466 forms at €4.01 per lead.

Institutional

Strategy

Advertising

Facebook Ads

Instagram Ads

LinkedIn Ads

Lead Generation Campaign

Digital Marketing

Make Pinterest a gateway to more sustainable tourism

To promote more sustainable tourism in Germany to French travelers, wewake deployed and optimized ten Pinterest pins, generating 5.06 million impressions across 3.71 million people.

Institutional

Advertising

Social Ads

Brand Awareness Campaign

Bring Made in Italy to life at SIRHA

At SIRHA 2023, wewake brought the ITA collective to life with 40 posts and 8 stories, generating 99,432 impressions, 53,898 video views, and 706 engagements.

Institutional

Brand content

Social Media

Content creation

Event

Advertising

See all case studies

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency

A man in a tracksuit answers the phone from a bathtub.

AI-staged

Tell us more about your project.

We listen and respond directly.

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency

Tell us more about your project.

We listen and respond directly.

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency