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CASE STUDY
At SIRHA 2023, wewake brought the ITA collective to life with 40 posts and 8 stories, generating 99,432 impressions, 53,898 video views, and 706 engagements.
AI
AI
The client
Italian government agency responsible for promoting foreign trade, exports, and the internationalization of Italian businesses.
The brief
ITA wanted to bring its presence at SIRHA to life, present Italian companies and products, and provide visibility for the group's highlights. The coverage was to combine communications prepared before the opening with responsive production from the trade show, across Instagram, LinkedIn, and Twitter.
Actions & strategy
wewake organized coverage centered on discovery: announcement video, professional interviews, demonstrations, product and expertise highlights, institutional meetings, and promotion of the partnership with Omnivore. On-site production enabled rapid publishing, while sponsored posts on Instagram and LinkedIn expanded the reach of key content.
Results
SIRHA 2023
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.
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For the 2026 back-to-school period, wewake managed a geotargeted acquisition campaign on Meta and LinkedIn to recruit new club members. The campaign generated 3,466 forms at €4.01 per lead.
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Showcase Italian expertise at Maison & Objet
ITA entrusted wewake with the social media coverage of Maison & Objet 2024, with 39 pieces of content generating 694,591 impressions, 324,857 video views, and 14,693 engagements.
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