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CASE STUDY
Mlle Agathe entrusted wewake with structuring and optimizing its social media advertising campaigns, with new targeting and creative focused on benefits, evidence and UGC.
The client
Mlle Agathe is a French cosmetics brand using snail secretion sourced from organic snail farming. It develops facial and body care products around this natural ingredient.
The brief
Improve the ROAS of Facebook, Instagram and TikTok advertising campaigns by developing the campaign structure, targeting and creative.
Actions & strategy
wewake supported Mlle Agathe in redesigning its acquisition campaigns. The agency restructured the setup, defined new targeting, and produced ads centered on the brand, product benefits, testimonials, and user-generated content. ROAS tracking guided optimizations. The support thus connected updated messaging, ad creative, and campaign management focused on e-commerce sales.
Results
TO CONTINUE
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