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CASE STUDY

Make Pinterest a gateway to more sustainable tourism

To promote more sustainable tourism in Germany to French travelers, wewake deployed and optimized ten Pinterest pins, generating 5.06 million impressions across 3.71 million people.

The client

The German National Tourist Office (ONAT) promotes Germany as a travel destination internationally. For French audiences, it highlights the country’s range of travel experiences, from its cities and heritage to its landscapes and opportunities for sustainable travel.

Media 1 of 3

The brief

Deploy an awareness Pinterest campaign in France around Simply Feel Good, maximize reach among an audience interested in responsible travel, and manage ten content pieces provided by the client.

Actions & strategy

wewake defined the media strategy and managed the Pinterest campaign for the German National Tourist Board to promote more sustainable tourism in Germany to French travelers. All visuals and videos were provided by the client. The agency defined targeting around travel and sustainable development, set up the campaign, and integrated the ten pins provided. After the client approved the previews, it handled the launch, monitoring, delivery optimization, and performance review.

Results

From November 8 to 30, 2023 · Pinterest.

5 059 649impressions

3 713 808people affected

2 325outbound clicks

TO CONTINUE

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HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency

Tell us more about your project.

We listen and respond directly.

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency