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CASE STUDY
ITA entrusted wewake with the social media coverage of Maison & Objet 2024, with 39 pieces of content generating 694,591 impressions, 324,857 video views, and 14,693 engagements.
The client
Italian government agency responsible for promoting foreign trade, exports, and the internationalization of Italian businesses.
The brief
At Maison & Objet 2024, ITA wanted to promote nearly 150 Italian exhibitors across seven pavilions, showcase their expertise, and extend the collective's visibility on Instagram and LinkedIn. The coverage had to produce content quickly from the trade show, capture the highlights, and support the most effective posts through sponsored distribution.
Actions & strategy
wewake supported the Italian Trade Agency at Maison & Objet with continuous production before and during the trade fair. Teasers, photo and video reports, interviews, and company focuses showcased Italian expertise. The team provided live coverage, quick editing, and copywriting. The content was published on Instagram and LinkedIn, and a selection was sponsored to expand its reach.
Results
Maison & Objet 2024
TO CONTINUE
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