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CASE STUDY

Deploy a UGC strategy across Europe

Deploy a UGC strategy across Europe

Deploy a UGC strategy across Europe

Klépierre asked wewake to help its European shopping centers develop Social Media communication practices around UGC.

Klépierre logo.
Klépierre logo.

The client

Klépierre is a European shopping center operator. The group owns, develops and manages retail assets and supports retailers with their locations and operations.

Deploy a UGC strategy across Europe
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The brief

Help European shopping centers identify, select and share content created by their communities on social media.

Actions & strategy

wewake supported Klépierre in providing local teams with a communication framework for user-generated content. The agency selected useful concepts and cases, then defined methods to identify, choose, and obtain permission to distribute this content. It compiled the recommendations into a European operational guide. The system thus linked concrete examples to common practices for shopping centers.

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Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

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AI-staged

Tell us more about your project.

We listen and respond directly.

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

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wewake agency

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75002 Paris

© wewake 2026 · All rights reserved.

The agency that brings out what makes you different.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The agency that brings out what makes you different.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.