CASE STUDY
Klépierre asked wewake to help its European shopping centers develop Social Media communication practices around UGC.

The client
Klépierre is a European shopping center operator. The group owns, develops and manages retail assets and supports retailers with their locations and operations.
The brief
Help European shopping centers identify, select and share content created by their communities on social media.
Actions & strategy
wewake supported Klépierre in providing local teams with a communication framework for user-generated content. The agency selected useful concepts and cases, then defined methods to identify, choose, and obtain permission to distribute this content. It compiled the recommendations into a European operational guide. The system thus linked concrete examples to common practices for shopping centers.
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.

Engage 16–20-year-olds with a social ads competition
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Transport
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Activation
Advertising
Content creation
Landing Page Creation
Social Ads
TikTok Ads
Snapchat Ads
Brand Awareness Campaign

Lower cost per lead with a multichannel acquisition strategy
Les Secrets de l’Immo engaged wewake to build an effective digital acquisition strategy, resulting in a cost per lead of approximately €70/lead for Les Secrets de l’Immo.
Real Estate
Advertising
Facebook Ads
Instagram Ads
LinkedIn Ads
Google Ads
Lead Generation Campaign
Conversion Campaign
Digital Marketing
Social Ads

An activation to raise awareness of an initiative
RESPIRE engaged wewake for strategy & actions, resulting in activation.
Fashion & Beauty
Retail
Activation





