CASE STUDY
A LinkedIn strategy that transforms digital trust, security, and compliance challenges into educational content for decision-makers.

AI
AI
The client
CertEurope is a digital trust services provider specializing in electronic certificates, electronic signatures, authentication and the security of organizations’ digital exchanges and identities.
The brief
Clarify social media communications and increase content relevance for IT, HR, legal and business decision-makers.
Actions & strategy
Priority on LinkedIn, storytelling focused on client challenges, advisory sections, regulations, use cases, innovation, and events, supported by targeted sponsorship.
Results
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.

Bring a trade show to life with a series of video interviews
For Learning Technologies 2026, wewake structured a series of video content to extend discussions from the trade show beyond the booth. The setup includes team interviews, the "Learning Talks" series, and a recap video distributed on LinkedIn, X, and Google Business.
Training
B2B
Event
Content creation
Social Media

Improve LinkedIn Ads efficiency while maintaining visibility
wewake manages Training Square’s LinkedIn Ads campaigns by optimizing audiences, messaging, and creatives to support visibility and acquisition. Between January 1 and September 24, 2026, the campaigns generated 221,837 impressions and 2,841 clicks, with a CTR of 1.28% and a CPC of €1.69.
Training
B2B
LinkedIn Ads
Advertising
Digital Marketing

Turn foodservice expertise into a source of visibility
A B2B social media strategy that turns foodservice expertise into useful content, with LinkedIn as the primary channel.
Food & Beverage
B2B
Strategy
Social Media
Content creation
LinkedIn Ads




