CASE STUDY
For Learning Technologies 2026, wewake structured a series of video content to extend discussions from the trade show beyond the booth. The setup includes team interviews, the "Learning Talks" series, and a recap video distributed on LinkedIn, X, and Google Business.

AI
AI
The client
Training Square specializes in training and learning, with a skills-focused B2B approach. It offers solutions and content to help organizations design, deliver and structure their programs, including teaching methods, learning paths, resources and communications about training offers.
The brief
Capitalize on Training Square's presence at Learning Technologies 2026 by producing interviews and summary content to extend the event's meetings across the brand's channels.
Actions & strategy
Prepare a series of short interviews, organize team speaking slots, edit videos using a common graphic package, and assemble a recap combining footage from the trade show and a photo mosaic.
Results
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.

Improve LinkedIn Ads efficiency while maintaining visibility
wewake manages Training Square’s LinkedIn Ads campaigns by optimizing audiences, messaging, and creatives to support visibility and acquisition. Between January 1 and September 24, 2026, the campaigns generated 221,837 impressions and 2,841 clicks, with a CTR of 1.28% and a CPC of €1.69.
Training
B2B
LinkedIn Ads
Advertising
Digital Marketing

Turn foodservice expertise into a source of visibility
A B2B social media strategy that turns foodservice expertise into useful content, with LinkedIn as the primary channel.
Food & Beverage
B2B
Strategy
Social Media
Content creation
LinkedIn Ads

Clarify a complex offer on the walls of a stand
wewake designed the booth graphics for Training Square for Learning Technologies 2026, structuring the offer around key features, AI, and client proof points, through to validated large-format files.
Training
B2B
Event
Creative Studio


