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eng

Discuss your project

CASE STUDY

Clarify a complex offer on the walls of a stand

wewake designed the booth graphics for Training Square for Learning Technologies 2026, structuring the offer around key features, AI, and client proof points, through to validated large-format files.

The client

Training Square specializes in training and learning, with a skills-focused B2B approach. It offers solutions and content to help organizations design, deliver and structure their programs, including teaching methods, learning paths, resources and communications about training offers.

The brief

For Learning Technologies France 2026, Training Square needed to turn its booth into a tool for immediate understanding. The challenge was to incorporate the booth builder's constraints, follow the new graphic identity, structure a dense offering, and make benefits, key features, and client references visible from a distance, while maintaining a coherent space for the screen.

Actions & strategy

wewake assigned a specific role to each surface: establish the brand, provide proof, explain the benefits, and detail the features. The team prioritized the brand guideline characters, simplified the text, adopted the phrasing "single catalog", reordered the features according to the business process, and grouped client logos. The graphics were adapted to the stand builder's formats, reviewed with the client, and delivered in large-format PDF.

Results

TO CONTINUE

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HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency

Tell us more about your project.

We listen and respond directly.

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency