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CASE STUDY
A B2B social media strategy that turns foodservice expertise into useful content, with LinkedIn as the primary channel.
AI
AI
The client
Gourmance is a premium bakery products brand for food service and bakery professionals. It offers solutions for hotels, restaurants, cafés, chains and specialist distributors.
The brief
Rethink the social media presence and sponsorship for 2026-2027 to better reach foodservice decision-makers.
Actions & strategy
Shift from a product presentation approach to an expertise-sharing approach, structured around four editorial pillars with priority given to LinkedIn.
Results
2025 assessment included in the 2026-2027 recommendation: baseline situation, not results of the new strategy. Follower growth measured over 12 months. The channel for impressions and follower growth is not specified in the available summary; the engagement rate refers to LinkedIn.
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.
Build a brand's summer presence with controlled campaign delivery
wewake managed Super Bock's 2026 summer brand awareness Meta campaign in France. The campaign generated 13.3 million impressions and reached 4.68 million people, with an average CPM of €0.87.
Food & Beverage
Strategy
Advertising
Facebook Ads
Instagram Ads
Brand Awareness Campaign
Digital Marketing
Bring a trade show to life with a series of video interviews
For Learning Technologies 2026, wewake structured a series of video content to extend discussions from the trade show beyond the booth. The setup includes team interviews, the "Learning Talks" series, and a recap video distributed on LinkedIn, X, and Google Business.
Training
B2B
Event
Content creation
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Improve LinkedIn Ads efficiency while maintaining visibility
wewake manages Training Square’s LinkedIn Ads campaigns by optimizing audiences, messaging, and creatives to support visibility and acquisition. Between January 1 and September 24, 2026, the campaigns generated 221,837 impressions and 2,841 clicks, with a CTR of 1.28% and a CPC of €1.69.
Training
B2B
LinkedIn Ads
Advertising
Digital Marketing
