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CASE STUDY

Build a brand's summer presence with controlled campaign delivery

wewake managed Super Bock's 2026 summer brand awareness Meta campaign in France. The campaign generated 13.3 million impressions and reached 4.68 million people, with an average CPM of €0.87.

The client

Super Bock is a Portuguese beer and broader beverage brand. It produces and markets beers, including alcohol-free options, and promotes the brewing experience through tours and introductions to the production process. Its communications focus on conviviality, tradition and innovation, with a mainstream and responsible positioning.

Media 1 of 2

The brief

Manage the advertising delivery for the summer 2026 awareness campaign in France, maximizing reach while controlling frequency and exposure cost.

Actions & strategy

Structuring and setup of the Meta campaign, budget allocation across ads, monitoring of reach, frequency, and CPM, ongoing optimization, and reporting. The creative assets were produced by the Kindai agency, not by wewake, whose role focused on the distribution strategy and media management.

Results

13 306 769impressions

4 682 248people affected

0,87 €Average CPM

TO CONTINUE

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HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency

Tell us more about your project.

We listen and respond directly.

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HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency