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CASE STUDY
wewake defined and led the media campaign for the 2025–2026 edition of Petit bonnet, bonne action in two phases, from the collection of hats to the in-store phase.
AI
AI
The client
Innocent produces and sells fruit and vegetable drinks, including smoothies and juices. The brand also makes commitments related to ingredients and packaging and to reducing its environmental impact.
The brief
Define the advertising strategy and manage distribution across the two phases of the campaign: support the winter hat collection in fall 2025, then reach a younger audience during the in-store phase in early 2026.
Actions & strategy
Two distinct media sequences: video view and engagement objectives on Meta for lead generation, followed by delivery and optimization of provided assets on Meta and TikTok for the in-store phase, with separate reporting.
Results
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.
Build a brand's summer presence with controlled campaign delivery
wewake managed Super Bock's 2026 summer brand awareness Meta campaign in France. The campaign generated 13.3 million impressions and reached 4.68 million people, with an average CPM of €0.87.
Food & Beverage
Strategy
Advertising
Facebook Ads
Instagram Ads
Brand Awareness Campaign
Digital Marketing
Turn foodservice expertise into a source of visibility
A B2B social media strategy that turns foodservice expertise into useful content, with LinkedIn as the primary channel.
Food & Beverage
B2B
Strategy
Social Media
Content creation
LinkedIn Ads
Develop an identity for a gallery and framing workshop
Prior to opening its gallery and framing workshop, Maison Ducarré tasked wewake with exploring its visual identity: three creative directions and several logo concepts, with no documented final approval.
Food & Beverage
Creative Studio
Strategy
