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Discuss your project

CASE STUDY

Move from a historic name to a clearer, more international brand

wewake supported Place de la Formation in its transition to Training Square, from brand platform and naming to the creation of the logo, visual identity, and launch materials. The rebranding was unveiled in September 2025 and then rolled out across content, the website, and campaigns.

The client

Training Square specializes in training and learning, with a skills-focused B2B approach. It offers solutions and content to help organizations design, deliver and structure their programs, including teaching methods, learning paths, resources and communications about training offers.

Media 1 of 3

The brief

Evolving Place de la Formation toward a clearer, more international brand aligned with its ambition, while maintaining continuity in its mission for training managers.

Actions & strategy

Facilitate scoping work on positioning and naming, formalize the new visual identity, and organize its launch with an animated logo, carousels, communication materials, and consistent variations.

Results

TO CONTINUE

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HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency

Tell us more about your project.

We listen and respond directly.

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency