CASE STUDY
wewake supports Training Square in defining, writing, and promoting blog articles focused on the practical challenges faced by training managers. Over the period observed in September 2026, the blog totaled 598 sessions and 420 users, with an average duration of 125 seconds.

AI
AI
The client
Training Square specializes in training and learning, with a skills-focused B2B approach. It offers solutions and content to help organizations design, deliver and structure their programs, including teaching methods, learning paths, resources and communications about training offers.
The brief
Build regular editorial production capable of answering training managers' questions, supporting the site's SEO, and feeding the brand's messaging.
Actions & strategy
Define an editorial calendar based on business issues and training news, write articles, create their visuals, and extend their distribution on LinkedIn and via newsletter.
Results
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.

Bring a trade show to life with a series of video interviews
For Learning Technologies 2026, wewake structured a series of video content to extend discussions from the trade show beyond the booth. The setup includes team interviews, the "Learning Talks" series, and a recap video distributed on LinkedIn, X, and Google Business.
Training
B2B
Event
Content creation
Social Media

Improve LinkedIn Ads efficiency while maintaining visibility
wewake manages Training Square’s LinkedIn Ads campaigns by optimizing audiences, messaging, and creatives to support visibility and acquisition. Between January 1 and September 24, 2026, the campaigns generated 221,837 impressions and 2,841 clicks, with a CTR of 1.28% and a CPC of €1.69.
Training
B2B
LinkedIn Ads
Advertising
Digital Marketing

Turn foodservice expertise into a source of visibility
A B2B social media strategy that turns foodservice expertise into useful content, with LinkedIn as the primary channel.
Food & Beverage
B2B
Strategy
Social Media
Content creation
LinkedIn Ads



