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CASE STUDY

Bring an ethical fashion brand to life on social media

Bring an ethical fashion brand to life on social media

Bring an ethical fashion brand to life on social media

Les Récupérables called upon wewake to manage the brand's social media on Facebook & Instagram.

Les Récupérables logo.
Les Récupérables logo.

The client

Les Récupérables is a circular fashion brand that designs clothing and accessories from vintage, deadstock and reclaimed fabrics, extending the life of textiles.

Bring an ethical fashion brand to life on social media
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The brief

Manage Facebook and Instagram to raise awareness of an upcycling-based fashion brand, showcase its pieces, and support its online growth.

Actions & strategy

wewake supported Les Récupérables in linking its fashion world with its acquisition goals. The agency defined the content strategy, redesigned the site's graphic expression, and highlighted both the garments and the brand's commitments. Short video animations supplemented the content. The advertising strategy then supported e-commerce, building on this brand expression work.

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AI-staged

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HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

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wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The agency that brings out what makes you different.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The agency that brings out what makes you different.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.