CASE STUDY
Les Récupérables called upon wewake to manage the brand's social media on Facebook & Instagram.

The client
Les Récupérables is a circular fashion brand that designs clothing and accessories from vintage, deadstock and reclaimed fabrics, extending the life of textiles.
The brief
Manage Facebook and Instagram to raise awareness of an upcycling-based fashion brand, showcase its pieces, and support its online growth.
Actions & strategy
wewake supported Les Récupérables in linking its fashion world with its acquisition goals. The agency defined the content strategy, redesigned the site's graphic expression, and highlighted both the garments and the brand's commitments. Short video animations supplemented the content. The advertising strategy then supported e-commerce, building on this brand expression work.
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.

Engage 16–20-year-olds with a social ads competition
For its 60th anniversary, Jean Lain Mobilités entrusted wewake with a TikTok and Snapchat contest that generated 23.9 million impressions and 151,319 clicks or swipe-ups.
Transport
Retail
Activation
Advertising
Content creation
Landing Page Creation
Social Ads
TikTok Ads
Snapchat Ads
Brand Awareness Campaign
Digital Marketing
Lead Generation Campaign

An activation to raise awareness of an initiative
RESPIRE engaged wewake for strategy & actions, resulting in activation.
Fashion & Beauty
Retail
Activation

Improve ROAS by restructuring campaigns
Mlle Agathe entrusted wewake with structuring and optimizing its social media advertising campaigns, with new targeting and creative focused on benefits, evidence and UGC.
Institutional
Fashion & Beauty
Advertising
Social Media
Content creation
Facebook Ads
Instagram Ads
TikTok Ads
Social Ads
Digital Marketing
Conversion Campaign
E-commerce campaign





