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CASE STUDY
Deployment of an HR-oriented Instagram editorial line, based on portraits and regular photo production, with creation, community management, and sponsorship targeting recruitment audiences.
AI
AI
The client
Idex is an energy services operator that designs, finances, builds and operates local low-carbon infrastructure, including district heating networks and energy-efficiency solutions for buildings and industry.
The brief
Develop an Instagram presence supporting HR objectives, highlighting the experience and day-to-day life of the teams.
Actions & strategy
• Portrait series
• Monthly photo shoot
• Art direction + creation
• Instagram management
• Sponsored campaigns targeting HR audiences
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.
Bring a trade show to life with a series of video interviews
For Learning Technologies 2026, wewake structured a series of video content to extend discussions from the trade show beyond the booth. The setup includes team interviews, the "Learning Talks" series, and a recap video distributed on LinkedIn, X, and Google Business.
Training
B2B
Event
Content creation
Social Media
Improve LinkedIn Ads efficiency while maintaining visibility
wewake manages Training Square’s LinkedIn Ads campaigns by optimizing audiences, messaging, and creatives to support visibility and acquisition. Between January 1 and September 24, 2026, the campaigns generated 221,837 impressions and 2,841 clicks, with a CTR of 1.28% and a CPC of €1.69.
Training
B2B
LinkedIn Ads
Advertising
Digital Marketing
Turn foodservice expertise into a source of visibility
A B2B social media strategy that turns foodservice expertise into useful content, with LinkedIn as the primary channel.
Food & Beverage
B2B
Strategy
Social Media
Content creation
LinkedIn Ads
