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CASE STUDIES
Animation des réseaux (Facebook, Instagram, TikTok) avec une stratégie éditoriale centrée sur les moments forts de la vie d’un animateur, pour développer l’audience et les abonnements.
IA
IA
Le client
Génération BAFA est un organisme de formation préparant aux brevets de l’animation, notamment le BAFA et le BAFD, afin de former animateurs et directeurs d’accueils collectifs de mineurs.
The brief
Animer Facebook et Instagram (et plus largement les réseaux) pour faire grandir l’audience et le nombre d’abonnés.
Actions & strategy
• Stratégie éditoriale
• Animation Facebook/Instagram/TikTok
• Production et publication
• Ajustements continus
CASE STUDIES
Strategies you can see. Results you can measure.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Training
B2B
Event
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Training
B2B
LinkedIn Ads
Advertising
Digital Marketing
Clarifier une offre complexe sur les murs d’un stand
wewake a conçu les habillages du stand Training Square pour Learning Technologies 2026, en structurant l’offre autour des fonctionnalités clés, de l’IA et des preuves clients, jusqu’aux fichiers grand format validés.
Training
B2B
Event
Creative Studio
