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ÉTUDE DE CAS
Domaine skiable de Serre Chevalier Une nouvelle stratégie réseaux sociaux a sollicité wewake pour serre Chevalier souhaitait revoir sa stratégie Social Media pour la saison 2022-2023.
Le client
Serre Chevalier est une destination de montagne des Alpes du Sud organisée autour d’un vaste domaine skiable. Elle propose des activités de glisse, de plein air, de loisirs et de découverte en hiver comme en été.
La demande
Repenser la stratégie social media du domaine skiable pour la saison 2022-2023, de la ligne éditoriale à la charte graphique, en intégrant la sponsorisation et la gestion de crise.
Actions & Stratégie
wewake a accompagné Serre Chevalier pour préparer sa communication social media à une nouvelle saison. L’agence a audité la présence existante et analysé cinq stations et offices de tourisme concurrents. Elle a défini la ligne éditoriale, les procédures de production et les orientations graphiques, puis cadré la sponsorisation et la gestion de crise. Trois mois d’accompagnement des équipes prolongeaient la recommandation dans sa mise en œuvre.
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Remplir des vols avec une campagne social ads géolocalisée
Aéroport de Biarritz a sollicité wewake pour campagne pour mettre en avant des vols à moindre coût de la compagnie Transavia.
Transport
Tourisme
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Campagne de Notoriété
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Recruter des hôteliers avec une campagne leads multi-canal
LOGIS GROUP a sollicité wewake pour mettre en place des campagnes leads sur Facebook, Instagram et Linkedin pour recruter de nouveaux hôteliers au sein du groupe.
Hôtellerie & Restauration
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Facebook Ads
Instagram Ads
LinkedIn Ads
Campagne de Leads
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Générer des ventes hôtelières avec une campagne performance
La Créole Beach Hôtel & Spa a sollicité wewake pour une campagne de ventes des produits de l’hôtel à destination du public des Caraïbes, avec pour résultat 11,6k€ de ventes générées.
Institutionnel
Tourisme
Publicité
Facebook Ads
Instagram Ads
Campagne de conversion
Création de contenu
Social Media
Social Ads
