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ÉTUDE DE CAS
LOGIS GROUP a sollicité wewake pour mettre en place des campagnes leads sur Facebook, Instagram et Linkedin pour recruter de nouveaux hôteliers au sein du groupe.
Le client
Le Groupe Logis Hôtels fédère des hôtels et restaurants indépendants en France et en Europe. À travers plusieurs marques, il valorise une hôtellerie de proximité, l’ancrage territorial et la gastronomie locale.
La demande
Recruter de nouveaux hôteliers indépendants au sein du groupe grâce à des campagnes de génération de leads sur Facebook, Instagram et LinkedIn.
Actions & Stratégie
wewake a conseillé Logis Hôtels pour recruter de nouveaux établissements avec des campagnes sur Facebook, Instagram et LinkedIn. L’agence a travaillé les ciblages par intérêts, métiers et profils sociodémographiques, ainsi que les tests d’annonces et la redirection vers le formulaire d’adhésion. Elle a également accompagné la rédaction. La gestion des publicités restait assurée en interne par Logis Group, en s’appuyant sur ces recommandations.
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Remplir des vols avec une campagne social ads géolocalisée
Aéroport de Biarritz a sollicité wewake pour campagne pour mettre en avant des vols à moindre coût de la compagnie Transavia.
Transport
Tourisme
Publicité
Campagne de Notoriété
Création de contenu
Social Media
Repenser une stratégie social media pour une nouvelle saison
Domaine skiable de Serre Chevalier Une nouvelle stratégie réseaux sociaux a sollicité wewake pour serre Chevalier souhaitait revoir sa stratégie Social Media pour la saison 2022-2023.
Tourisme
Sport
Stratégie
Social Media
Générer des ventes hôtelières avec une campagne performance
La Créole Beach Hôtel & Spa a sollicité wewake pour une campagne de ventes des produits de l’hôtel à destination du public des Caraïbes, avec pour résultat 11,6k€ de ventes générées.
Institutionnel
Tourisme
Publicité
Facebook Ads
Instagram Ads
Campagne de conversion
Création de contenu
Social Media
Social Ads
