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ÉTUDE DE CAS
La Créole Beach Hôtel & Spa a sollicité wewake pour une campagne de ventes des produits de l’hôtel à destination du public des Caraïbes, avec pour résultat 11,6k€ de ventes générées.
Le client
La Créole Beach Hôtel & Spa est un établissement hôtelier de Guadeloupe proposant hébergement, restauration, spa, activités de loisirs et services dédiés aux séjours touristiques et professionnels.
La demande
La Créole Beach Hôtel & Spa est complexe hôtelier situé en Guadeloupe. Une campagne de ventes des produits de l’hôtel à destination du public des Caraïbes.
Actions & Stratégie
wewake a accompagné La Créole Beach Hôtel & Spa dans une campagne tournée vers la vente de séjours. L’agence a distingué trois publics : les femmes voyageant seules, les familles et les télétravailleurs nomades. Elle a défini une approche créative pour chacun afin de relier les messages aux différentes façons de séjourner à l’hôtel. Le dispositif associait ainsi ciblage et création plutôt qu’une annonce unique pour tous les voyageurs.
Résultats
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