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ÉTUDE DE CAS
FFB a sollicité wewake pour la FFB souhaitait se développer sur les réseaux sociaux.
IA
IA
Le client
La Fédération Française de Bridge (FFB) est une association loi 1901 qui organise, développe et promeut la pratique du bridge en France. Elle structure la vie fédérale (clubs et comités), délivre les licences, accompagne la formation des joueuses et joueurs ainsi que des arbitres/enseignants, et homologue les tournois et compétitions. Elle représente également le bridge français au niveau international.
La demande
Développer la présence de la fédération sur les réseaux sociaux en clarifiant son storytelling, sa ligne éditoriale et l’organisation de sa communication.
Actions & Stratégie
Audit de la présence de la FFB sur les réseaux sociaux Benchmark des fédérations de bridge à l’international Stratégie de storytelling Stratégie éditoriale Formation Stratégie
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire changer le regard sur le bridge pour recruter
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Institutionnel
Stratégie
Publicité
Facebook Ads
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Campagne de Leads
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Faire rayonner les savoir-faire italiens à Maison & Objet
ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
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Social Media
Création de contenu
Événement
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Campagne de Notoriété
