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ÉTUDE DE CAS
ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
IA
IA
Le client
Agence gouvernementale italienne chargée de promouvoir le commerce extérieur, les exportations et l’internationalisation des entreprises italiennes.
La demande
À Maison & Objet 2024, ITA voulait valoriser près de 150 exposants italiens répartis dans sept pavillons, présenter leurs savoir-faire et prolonger la visibilité du collectif sur Instagram et LinkedIn. La couverture devait produire rapidement des contenus depuis le salon, restituer les temps forts et soutenir les publications les plus porteuses par une diffusion sponsorisée.
Actions & Stratégie
wewake a déployé une production continue avant et pendant le salon : teaser, reportages photo et vidéo, interviews et focus sur les halls, entreprises et savoir-faire. Les contenus ont été publiés en organique sur Instagram et LinkedIn, puis une sélection a été sponsorisée afin d’élargir l’audience. Le dispositif associait couverture en direct, montage rapide, rédaction, diffusion et suivi des performances.
Résultats
Maison & Objet 2024
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Stratégie
Publicité
Facebook Ads
Instagram Ads
LinkedIn Ads
Campagne de Leads
Marketing Digital
Faire de Pinterest une porte d’entrée vers un tourisme plus durable
Pour promouvoir un tourisme plus durable en Allemagne auprès des voyageurs français, wewake a déployé et optimisé dix épingles Pinterest, générant 5,06 millions d’impressions auprès de 3,71 millions de personnes.
Institutionnel
Publicité
Social Ads
Campagne de Notoriété
Faire vivre le Made in Italy au cœur du SIRHA
Au SIRHA 2023, wewake a fait vivre le collectif ITA avec 40 publications et 8 stories, générant 99 432 impressions, 53 898 vues vidéo et 706 engagements.
Institutionnel
Brand content
Social Media
Création de contenu
Événement
Publicité
