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ÉTUDE DE CAS
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
IA
IA
Le client
La demande
Recruter de nouveaux licenciés à la rentrée 2026 en transformant l'intérêt pour le bridge en inscriptions à cinq séances d'initiation gratuites, au plus près des clubs.
Actions & Stratégie
• Définir une stratégie d’acquisition géolocalisée autour de la promesse « Le bridge cache bien son jeu »
• Piloter Meta comme levier principal auprès des plus de 45 ans
• Tester LinkedIn en complément
• Optimiser les budgets et comparer les performances par plateforme et création
• Produire le reporting final et les recommandations
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire rayonner les savoir-faire italiens à Maison & Objet
ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
Institutionnel
Brand content
Social Media
Création de contenu
Événement
Publicité
Faire de Pinterest une porte d’entrée vers un tourisme plus durable
Pour promouvoir un tourisme plus durable en Allemagne auprès des voyageurs français, wewake a déployé et optimisé dix épingles Pinterest, générant 5,06 millions d’impressions auprès de 3,71 millions de personnes.
Institutionnel
Publicité
Social Ads
Campagne de Notoriété
Faire vivre le Made in Italy au cœur du SIRHA
Au SIRHA 2023, wewake a fait vivre le collectif ITA avec 40 publications et 8 stories, générant 99 432 impressions, 53 898 vues vidéo et 706 engagements.
Institutionnel
Brand content
Social Media
Création de contenu
Événement
Publicité
