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ÉTUDE DE CAS
Umanens a sollicité wewake pour développer & accélérer la croissance de la communauté Umanens • Faire d’Umanens une marque forte • Augmenter la notoriété d’Umanens, avec pour résultat en 2018 Contenus.
Le client
Umanens est une union de mutuelles qui conçoit et distribue des solutions de complémentaire santé et de prévoyance, au service des particuliers, des entreprises et de leurs salariés.
La demande
Développer la communauté, renforcer la notoriété et installer une marque mutualiste plus identifiable grâce à une stratégie social media adaptée à ses différents publics professionnels.
Actions & Stratégie
wewake a accompagné Umanens pour rendre ses sujets mutualistes accessibles à ses différents publics. L’agence a structuré une ligne éditoriale par métier, puis produit des contenus d’information pour Facebook, LinkedIn et Twitter. Les publications régulières donnaient un rythme à la communication. Des jeux concours complétaient cette présence pour susciter la participation et soutenir le développement de la communauté.
Résultats
2018.
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Structurer et animer la communication d’une filière stratégique
En 2026, wewake a piloté la communication multicanale de France BioLead pour expliquer la filière, fédérer ses acteurs et soutenir son attractivité. Le dispositif suivi totalise 230 publications, 7 millions d’impressions et 1 907 nouveaux abonnés.
Santé
Associations & ONG
Stratégie
Brand content
Social Media
Création de contenu
Marketing Digital
Rendre la prévention santé claire et utile sur les réseaux
Une programmation santé structurée par thèmes hebdomadaires et déclinée en formats pédagogiques sur Facebook, Instagram et LinkedIn.
Santé
Stratégie
Social Media
Création de contenu
Motion design
Faire rayonner un événement national depuis les territoires
Pour la JNBB 2025, wewake a coordonné un dispositif éditorial national relayant 37 événements territoriaux. Le reporting consolidé recense 273 publications, 1 195 364 impressions et 78 474 engagements.
Santé
Associations & ONG
Stratégie
Social Media
Création de contenu
Événement
