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ÉTUDE DE CAS
Une programmation santé structurée par thèmes hebdomadaires et déclinée en formats pédagogiques sur Facebook, Instagram et LinkedIn.
IA
IA
Le client
Cerballiance est un réseau de laboratoires de biologie médicale présent partout en France. Il accompagne les patients et les professionnels de santé avec des examens et dépistages (dont certains sans ordonnance), des prises en charge en laboratoire et un espace patient pour consulter ses résultats en ligne. Le réseau met aussi à disposition l’expertise de biologistes médicaux pour l’interprétation des résultats et le conseil, avec un positionnement axé sur la prévention, le dépistage et des services de proximité.
La demande
Installer une prise de parole régulière, pédagogique et cohérente autour de la prévention, de la biologie médicale et de la vie du réseau.
Actions & Stratégie
wewake accompagne Cerballiance pour transformer les sujets de prévention en rendez-vous simples et utiles sur les réseaux sociaux. L’agence organise la prise de parole autour d’un thème santé par semaine, décliné en définition, explication, exemples et quiz. Un plan annuel donne de la continuité à l’ensemble. Les contenus sont ensuite adaptés à chaque plateforme pour rendre l’information médicale accessible sans en perdre la précision.
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Structurer et animer la communication d’une filière stratégique
En 2026, wewake a piloté la communication multicanale de France BioLead pour expliquer la filière, fédérer ses acteurs et soutenir son attractivité. Le dispositif suivi totalise 230 publications, 7 millions d’impressions et 1 907 nouveaux abonnés.
Santé
Associations & ONG
Stratégie
Brand content
Social Media
Création de contenu
Marketing Digital
Faire rayonner un événement national depuis les territoires
Pour la JNBB 2025, wewake a coordonné un dispositif éditorial national relayant 37 événements territoriaux. Le reporting consolidé recense 273 publications, 1 195 364 impressions et 78 474 engagements.
Santé
Associations & ONG
Stratégie
Social Media
Création de contenu
Événement
Faire découvrir les métiers de la bioproduction aux talents de demain
Pour rendre les métiers de la bioproduction concrets auprès des jeunes, wewake a conçu et diffusé une campagne vidéo multi-plateforme générant 4,90 millions d’impressions et 1,25 million de vues.
Santé
Associations & ONG
Stratégie
Publicité
Motion design
Social Media
Création de contenu
