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ÉTUDE DE CAS
Pour la JNBB 2025, wewake a coordonné un dispositif éditorial national relayant 37 événements territoriaux. Le reporting consolidé recense 273 publications, 1 195 364 impressions et 78 474 engagements.
Le client
France BioLead fédère la filière française de bioproduction de biomédicaments. L’organisation rassemble acteurs publics, industriels, chercheurs, biotechs et organismes de formation pour accélérer l’innovation, l’industrialisation, les compétences et l’attractivité du secteur.
La demande
Faire de la JNBB 2025 un rendez-vous national visible et mobilisateur, en donnant une cohérence éditoriale aux événements organisés partout en France et en digital.
Actions & Stratégie
wewake a accompagné France BioLead pour donner une visibilité nationale aux initiatives de la filière dans les territoires. L’agence a structuré le calendrier éditorial, diffusé les contenus sur LinkedIn et Instagram et valorisé les métiers comme les événements locaux. La couverture en direct et la mobilisation des membres ont relié les temps forts entre eux. Un reporting commun permettait de suivre les publications et leur diffusion à l’échelle de l’opération.
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Révéler le commerce équitable dans les produits du quotidien
Pour la Quinzaine du Commerce Équitable 2026, wewake a conçu une campagne vidéo micro-trottoir et un dispositif paid qui ont généré 2,6 millions d’impressions et 83 157 clics.
Associations & ONG
Publicité
Social Media
Création de contenu
Création de landing page
Structurer et animer la communication d’une filière stratégique
En 2026, wewake a piloté la communication multicanale de France BioLead pour expliquer la filière, fédérer ses acteurs et soutenir son attractivité. Le dispositif suivi totalise 230 publications, 7 millions d’impressions et 1 907 nouveaux abonnés.
Santé
Associations & ONG
Stratégie
Brand content
Social Media
Création de contenu
Marketing Digital
Rendre la prévention santé claire et utile sur les réseaux
Une programmation santé structurée par thèmes hebdomadaires et déclinée en formats pédagogiques sur Facebook, Instagram et LinkedIn.
Santé
Stratégie
Social Media
Création de contenu
Motion design
