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ÉTUDE DE CAS
UAF a sollicité wewake pour lancer une campagne de communication autour des actions RSE des aéroports membres de l’UAF & FA, avec pour résultat vues de vidéo : 125K.
IA
IA
Le client
Organisation professionnelle représentant les exploitants des aéroports français et francophones et défendant leurs intérêts auprès des décideurs français et européens.
La demande
Faire connaître les actions RSE menées par les aéroports membres grâce à une campagne de communication vidéo diffusée sur LinkedIn et X.
Actions & Stratégie
• Recenser les actions RSE des aéroports membres
• Transformer leurs publications en animations vidéo
• Adapter les créations à LinkedIn et X
• Paramétrer et piloter la campagne publicitaire
• Suivre la portée et les vues vidéo
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Stratégie
Publicité
Facebook Ads
Instagram Ads
LinkedIn Ads
Campagne de Leads
Marketing Digital
Engager les 16–20 ans avec un jeu concours social ads
Pour ses 60 ans, Jean Lain Mobilités a confié à wewake un jeu concours TikTok et Snapchat qui a généré 23,9 millions d’impressions et 151 319 clics ou swipe-ups.
Transport
Retail
Activation
Publicité
Création de contenu
Création de landing page
Social Ads
TikTok Ads
Snapchat Ads
Campagne de Notoriété
Faire rayonner les savoir-faire italiens à Maison & Objet
ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
Institutionnel
Brand content
Social Media
Création de contenu
Événement
Publicité
