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ÉTUDE DE CAS
ESMARTCITY a sollicité wewake pour une campagne de sensibilisation autour de 10 projets tests de smart city en Europe à destination des acteurs de la filière, des acteurs institutionnels et du grand public, avec pour résultat x10 vidéos produites.
IA
IA
Le client
Esmartcity.es est une plateforme d’information professionnelle consacrée aux villes intelligentes. Elle couvre les technologies, politiques et projets liés à la transformation numérique, à l’énergie, à la mobilité et à la gestion urbaine.
La demande
Faire connaître dix expérimentations de smart city menées en Europe auprès des acteurs de la filière, des institutions et du grand public, puis communiquer leurs résultats six mois plus tard.
Actions & Stratégie
• Une première phase de présentation des projets à travers la réalisation de x10 vidéos (1 par projet) diffusées sur 8 pays de la Méditerranée
• Une deuxième phase avec l’annonce des résultats 6 mois plus tard sous forme d’infographies
• Une campagne Ad Words en soutien
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Stratégie
Publicité
Facebook Ads
Instagram Ads
LinkedIn Ads
Campagne de Leads
Marketing Digital
Faire rayonner les savoir-faire italiens à Maison & Objet
ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
Institutionnel
Brand content
Social Media
Création de contenu
Événement
Publicité
Faire de Pinterest une porte d’entrée vers un tourisme plus durable
Pour promouvoir un tourisme plus durable en Allemagne auprès des voyageurs français, wewake a déployé et optimisé dix épingles Pinterest, générant 5,06 millions d’impressions auprès de 3,71 millions de personnes.
Institutionnel
Publicité
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Campagne de Notoriété
