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ÉTUDE DE CAS
Digital School of Paris a sollicité wewake pour générer des inscriptions pour la rentrée 2020, avec pour résultat 7,5K clics Campagne.
IA
IA
Le client
Digital School of Paris est une école spécialisée dans les métiers du numérique. Elle propose des formations initiales et en alternance en développement web, marketing digital, design, data et gestion de projets.
La demande
Générer des inscriptions pour la rentrée 2020 auprès d’étudiant·es intéressé·es par les métiers du numérique grâce à une campagne sur Facebook, Instagram et Snapchat.
Actions & Stratégie
• Concevoir les visuels et vidéos de campagne
• Définir les audiences à cibler sur Facebook, Instagram et Snapchat
• Mettre en place un formulaire natif Facebook
• Diffuser et piloter la campagne d’inscriptions
• Suivre les clics et les formulaires générés
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
Clarifier une offre complexe sur les murs d’un stand
wewake a conçu les habillages du stand Training Square pour Learning Technologies 2026, en structurant l’offre autour des fonctionnalités clés, de l’IA et des preuves clients, jusqu’aux fichiers grand format validés.
Formation
B2B
Événement
Studio Créatif
