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ÉTUDE DE CAS
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
IA
IA
Le client
La demande
Capitaliser sur la présence de Training Square à Learning Technologies 2026 en produisant des interviews et un contenu récapitulatif capables de prolonger les rencontres du salon sur les canaux de la marque.
Actions & Stratégie
Préparer une série d’interviews courtes, organiser les prises de parole de l’équipe, monter les vidéos dans un habillage commun et assembler un retour en images combinant séquences du salon et mosaïque photo.
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
Faire de l’expertise foodservice un moteur de visibilité
Une stratégie social media B2B qui transforme l’expertise foodservice en contenus utiles, avec LinkedIn comme canal prioritaire.
Food & Beverage
B2B
Stratégie
Social Media
Création de contenu
LinkedIn Ads
Clarifier une offre complexe sur les murs d’un stand
wewake a conçu les habillages du stand Training Square pour Learning Technologies 2026, en structurant l’offre autour des fonctionnalités clés, de l’IA et des preuves clients, jusqu’aux fichiers grand format validés.
Formation
B2B
Événement
Studio Créatif
