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ÉTUDE DE CAS
wewake a conçu les habillages du stand Training Square pour Learning Technologies 2026, en structurant l’offre autour des fonctionnalités clés, de l’IA et des preuves clients, jusqu’aux fichiers grand format validés.
IA
IA
Le client
La demande
Pour Learning Technologies France 2026, Training Square devait transformer son stand en support de compréhension immédiate. L’enjeu était de reprendre les contraintes du standiste, respecter la nouvelle identité graphique, hiérarchiser une offre dense et rendre visibles à distance les bénéfices, les fonctionnalités clés et les références clients, tout en préservant un espace cohérent pour l’écran.
Actions & Stratégie
wewake a attribué un rôle précis à chaque surface : installer la marque, apporter une preuve, expliquer les bénéfices puis détailler les fonctionnalités. L’équipe a privilégié les personnages de la charte, simplifié les textes, adopté la formulation « catalogue unique », réordonné les fonctionnalités selon le parcours métier et regroupé les logos clients. Les habillages ont été déclinés aux formats du standiste, revus avec le client puis livrés en PDF grand format.
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
Faire de l’expertise foodservice un moteur de visibilité
Une stratégie social media B2B qui transforme l’expertise foodservice en contenus utiles, avec LinkedIn comme canal prioritaire.
Food & Beverage
B2B
Stratégie
Social Media
Création de contenu
LinkedIn Ads
