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ÉTUDE DE CAS
LexisNexis a confié à wewake l’animation de ses réseaux sociaux à destination des étudiant·es, avec une stratégie décalée, des jeux/concours et des formats vidéo.
Le client
LexisNexis est un éditeur et fournisseur de solutions d’information juridique. Il propose des contenus, bases de données, logiciels et services destinés aux professionnels du droit, aux entreprises et aux administrations.
La demande
Animer Facebook, X et Instagram auprès des étudiant·es en droit avec une ligne éditoriale adaptée à leurs usages et des formats capables de susciter leur engagement.
Actions & Stratégie
wewake a accompagné LexisNexis avec une ligne éditoriale conçue pour parler aux étudiants dans leurs propres codes. L’agence a travaillé un registre humoristique et produit des contenus adaptés à ces publics. Des jeux concours complétaient l’animation pour créer des occasions de participer. Ce parti pris permettait à l’éditeur juridique d’aborder son univers avec davantage de proximité, sans reprendre les codes de sa communication professionnelle.
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Générer des leads qualitatifs sur LinkedIn Ads
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
Social Ads
Clarifier une offre complexe sur les murs d’un stand
wewake a conçu les habillages du stand Training Square pour Learning Technologies 2026, en structurant l’offre autour des fonctionnalités clés, de l’IA et des preuves clients, jusqu’aux fichiers grand format validés.
Formation
B2B
Événement
Studio Créatif
