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ÉTUDE DE CAS
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
IA
IA
Le client
Training Square est une solution logicielle dédiée aux responsables formation et aux équipes RH pour gérer la formation des salariés. Elle centralise le recueil des besoins, le plan de développement des compétences, les inscriptions, les budgets et le suivi administratif dans un même outil. En automatisant les tâches de gestion et les échanges avec les organismes de formation, elle permet aux équipes de consacrer davantage de temps à l’accompagnement des collaborateurs et au pilotage de la formation.
La demande
Soutenir la visibilité de Training Square et générer un trafic qualifié sur LinkedIn auprès des responsables formation et décideurs RH, tout en améliorant l’efficacité média.
Actions & Stratégie
wewake accompagne Training Square dans le pilotage de ses campagnes LinkedIn Ads auprès des responsables formation. L’agence structure les campagnes et les créations autour des enjeux de ces professionnels, puis suit la visibilité, les clics et l’engagement. Les messages, les formats et les ciblages sont ajustés à partir des résultats observés. Cette lecture régulière permet de faire évoluer la diffusion tout en comparant son efficacité dans le temps.
Résultats
1er janvier au 24 septembre 2026 · LinkedIn Ads
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Faire de l’expertise foodservice un moteur de visibilité
wewake accompagne Gourmance dans une prise de parole B2B centrée sur l’expertise foodservice, de la stratégie éditoriale aux shootings photo et vidéo, jusqu’aux salons professionnels et à la diffusion sur LinkedIn et Instagram.
Food & Beverage
B2B
Stratégie
Social Media
Création de contenu
LinkedIn Ads
Clarifier une offre complexe sur les murs d’un stand
wewake a conçu les habillages du stand Training Square pour Learning Technologies 2026, en structurant l’offre autour des fonctionnalités clés, de l’IA et des preuves clients, jusqu’aux fichiers grand format validés.
Formation
B2B
Événement
Studio Créatif
