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ÉTUDE DE CAS
wewake accompagne Gourmance dans une prise de parole B2B centrée sur l’expertise foodservice, de la stratégie éditoriale aux shootings photo et vidéo, jusqu’aux salons professionnels et à la diffusion sur LinkedIn et Instagram.
Le client
Gourmance est une marque de produits de boulangerie premium destinée aux professionnels de la restauration et de la boulangerie. Elle propose des solutions adaptées aux hôtels, restaurants, cafés, chaînes et distributeurs spécialisés.
La demande
Repenser la présence social media et la sponsorisation 2026-2027 pour mieux toucher les décideurs de la restauration hors domicile.
Actions & Stratégie
wewake accompagne Gourmance pour dépasser la seule présentation des produits et montrer leur utilité dans le quotidien des professionnels du foodservice. Quatre territoires guident les contenus : marché, savoir-faire et R&D, conseils métiers et inspiration culinaire. L’agence associe guide rédactionnel, production éditoriale, shootings photo et vidéo et accompagnement sur les salons. LinkedIn porte l’expertise auprès des décideurs, avec une diffusion sponsorisée en France ; Instagram met en images les produits et leurs usages.
Résultats
2025 · Croissance des abonnés sur douze mois. Taux d’engagement : LinkedIn.
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Installer une marque dans l’été avec une diffusion maîtrisée
wewake a piloté la campagne Meta de notoriété estivale 2026 de Super Bock en France. Le dispositif a généré 13,3 millions d’impressions et touché 4,68 millions de personnes, avec un CPM moyen de 0,87 €.
Food & Beverage
Stratégie
Publicité
Facebook Ads
Instagram Ads
Campagne de Notoriété
Marketing Digital
Social Ads
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Générer des leads qualitatifs sur LinkedIn Ads
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
Social Ads
