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ÉTUDE DE CAS
wewake accompagne Training Square dans la définition, la rédaction et la valorisation d’articles de blog centrés sur les enjeux concrets des responsables formation. Sur la période observée en septembre 2026, le blog totalise 598 sessions et 420 utilisateurs, avec un temps moyen de 125 secondes.
IA
IA
Le client
Training Square est une solution logicielle dédiée aux responsables formation et aux équipes RH pour gérer la formation des salariés. Elle centralise le recueil des besoins, le plan de développement des compétences, les inscriptions, les budgets et le suivi administratif dans un même outil. En automatisant les tâches de gestion et les échanges avec les organismes de formation, elle permet aux équipes de consacrer davantage de temps à l’accompagnement des collaborateurs et au pilotage de la formation.
La demande
Construire une production éditoriale régulière capable de répondre aux questions des responsables formation, soutenir le référencement du site et nourrir les prises de parole de la marque.
Actions & Stratégie
wewake accompagne Training Square pour faire de son expertise formation une prise de parole régulière. L’agence construit le calendrier éditorial à partir de l’actualité et des questions métier des responsables formation. Elle rédige les articles, crée leurs visuels et prépare leurs relais sur LinkedIn et en newsletter. Cet accompagnement relie les sujets de fond aux rendez-vous de diffusion pour donner de la continuité aux contenus du blog.
Résultats
Blog Training Square · Indicateurs au 24 septembre 2026.
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Générer des leads qualitatifs sur LinkedIn Ads
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
Faire de l’expertise foodservice un moteur de visibilité
wewake accompagne Gourmance dans une prise de parole B2B centrée sur l’expertise foodservice, de la stratégie éditoriale aux shootings photo et vidéo, jusqu’aux salons professionnels et à la diffusion sur LinkedIn et Instagram.
Food & Beverage
B2B
Stratégie
Social Media
Création de contenu
LinkedIn Ads
