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ÉTUDE DE CAS
Cerway a confié à wewake l’animation de ses réseaux sociaux (X/Twitter et LinkedIn) à l’international, avec une veille HQE, une production quotidienne et une animation de communauté.
IA
IA
Le client
Cerway est l’opérateur chargé de la promotion de l’offre globale HQE™ à l’international.
Son activité se répartit en 3 métiers principaux :
• La formation des professionnels, qu’ils soient des acteurs de projets HQE™ ou des Référents certification HQE™ accompagnant ces acteurs.
• La reconnaissance des professionnels HQE™ (Référents certification HQE™).
• La certification HQE™.
La demande
Animer la présence X/Twitter et LinkedIn de Cerway à l’international, en assurant veille, production et engagement communautaire.
Actions & Stratégie
Suivre les contenus liés à HQE, proposer des idées quotidiennes, produire et publier, et engager la communauté sur X/Twitter et LinkedIn.
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Stratégie
Publicité
Facebook Ads
Instagram Ads
LinkedIn Ads
Campagne de Leads
Marketing Digital
Faire rayonner les savoir-faire italiens à Maison & Objet
ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
Institutionnel
Brand content
Social Media
Création de contenu
Événement
Publicité
Faire de Pinterest une porte d’entrée vers un tourisme plus durable
Pour promouvoir un tourisme plus durable en Allemagne auprès des voyageurs français, wewake a déployé et optimisé dix épingles Pinterest, générant 5,06 millions d’impressions auprès de 3,71 millions de personnes.
Institutionnel
Publicité
Social Ads
Campagne de Notoriété
