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ÉTUDE DE CAS
LADOM a sollicité wewake pour mettre en place des campagnes d’acquisition sur Facebook et Instagram pour les différents dispositifs de LADOM : Aide à la mobilité, formation professionnelle, VAE….
IA
IA
Le client
L’Agence de l’Outre-mer pour la mobilité accompagne les résidents ultramarins dans leurs parcours de formation, de qualification et d’accès à l’emploi nécessitant une mobilité, principalement vers l’Hexagone.
La demande
Générer des demandes pour plusieurs dispositifs d’aide à la mobilité, de formation professionnelle et de VAE grâce à des campagnes d’acquisition sur Facebook et Instagram.
Actions & Stratégie
• Plan de taggage du simulateur
• Une stratégie de ciblage par intérêts et critères sociodémographiques
• A/B testing Publicité
• Conseil sur la rédaction et les publicités gérées en interne par LADOM
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Stratégie
Publicité
Facebook Ads
Instagram Ads
LinkedIn Ads
Campagne de Leads
Marketing Digital
Faire rayonner les savoir-faire italiens à Maison & Objet
ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
Institutionnel
Brand content
Social Media
Création de contenu
Événement
Publicité
Faire de Pinterest une porte d’entrée vers un tourisme plus durable
Pour promouvoir un tourisme plus durable en Allemagne auprès des voyageurs français, wewake a déployé et optimisé dix épingles Pinterest, générant 5,06 millions d’impressions auprès de 3,71 millions de personnes.
Institutionnel
Publicité
Social Ads
Campagne de Notoriété
