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ÉTUDE DE CAS
wewake a défini et piloté la médiatisation de l’édition 2025-2026 de Petit bonnet, bonne action en deux phases, de la collecte de bonnets à la phase magasin.
Le client
Innocent produit et commercialise des boissons à base de fruits et légumes, notamment des smoothies et jus. La marque développe également des engagements liés aux ingrédients, aux emballages et à la réduction de son impact environnemental.
La demande
Définir la stratégie publicitaire et piloter la diffusion des deux temps de l’opération : soutenir la collecte de bonnets à l’automne 2025, puis toucher un public plus jeune lors de la phase magasin début 2026.
Actions & Stratégie
Les créations publicitaires de l’opération « Petit bonnet, bonne action » ont été réalisées par Kindai. wewake a défini la stratégie média et piloté le déploiement de la campagne en deux temps : la collecte, puis l’activation en magasin. L’agence a fixé des objectifs de vues vidéo et d’interactions sur Meta pour la première séquence, puis diffusé et optimisé les créations sur Meta et TikTok pour la phase magasin. Le pilotage et les bilans séparés permettaient de suivre chaque séquence selon ses propres objectifs.
Résultats
Phase collecte · Meta.
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Installer une marque dans l’été avec une diffusion maîtrisée
wewake a piloté la campagne Meta de notoriété estivale 2026 de Super Bock en France. Le dispositif a généré 13,3 millions d’impressions et touché 4,68 millions de personnes, avec un CPM moyen de 0,87 €.
Food & Beverage
Stratégie
Publicité
Facebook Ads
Instagram Ads
Campagne de Notoriété
Marketing Digital
Faire de l’expertise foodservice un moteur de visibilité
wewake accompagne Gourmance dans une prise de parole B2B centrée sur l’expertise foodservice, de la stratégie éditoriale aux shootings photo et vidéo, jusqu’aux salons professionnels et à la diffusion sur LinkedIn et Instagram.
Food & Beverage
B2B
Stratégie
Social Media
Création de contenu
LinkedIn Ads
Faire émerger une identité entre galerie et atelier d’encadrement
Avant l’ouverture de sa galerie et de son atelier d’encadrement, Maison Ducarré a confié à wewake l’exploration de son identité visuelle : trois territoires et plusieurs pistes de logo, sans validation finale documentée.
Food & Beverage
Studio Créatif
Stratégie
