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ÉTUDE DE CAS
Avant l’ouverture de sa galerie et de son atelier d’encadrement, Maison Ducarré a confié à wewake l’exploration de son identité visuelle : trois territoires et plusieurs pistes de logo, sans validation finale documentée.
Le client
Maison Ducarré est une galerie d’art à Paris.
La demande
Créer un logo sobre et une identité visuelle capable d’exprimer à la fois l’encadrement, la galerie et la promotion d’artistes émergents, avec des déclinaisons envisagées pour les réseaux sociaux, une brochure et le site.
Actions & Stratégie
wewake a accompagné Maison Ducarré pour explorer une identité capable de réunir galerie d’art et atelier d’encadrement. L’agence a développé trois territoires créatifs autour de la faïence, des initiales et des cadres. Chaque piste associait logotype, monogramme ou icône à l’architecture et à l’univers artistique du lieu. Les propositions ont été présentées avec leurs intentions graphiques pour permettre au client de comparer les directions et d’affiner son choix.
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
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