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ÉTUDE DE CAS
Paris EUROPLACE a confié à wewake la communication social media de Paris INFRAWEEK : teaser, contenus, couverture live, kit partenaires et sponsorisation, générant 133 000 impressions.
IA
IA
Le client
Paris EUROPLACE fédère les acteurs de la place financière de Paris. L’association contribue à son attractivité internationale, anime l’écosystème financier et porte des initiatives liées à l’innovation, au financement et à la finance durable.
La demande
Paris EUROPLACE voulait animer ses réseaux sociaux avant, pendant et après Paris INFRAWEEK, événement international consacré aux investissements dans les infrastructures. Le dispositif devait annoncer les temps forts, relayer les prises de parole en direct et prolonger leur visibilité auprès des audiences de la place financière.
Actions & Stratégie
wewake a conçu un dispositif avant, pendant et après l’événement : teaser, production de contenus, couverture live, interviews, kit de diffusion pour les partenaires et sponsorisation ciblée des temps forts.
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Stratégie
Publicité
Facebook Ads
Instagram Ads
LinkedIn Ads
Campagne de Leads
Marketing Digital
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
