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ÉTUDE DE CAS
Paris EUROPLACE a confié à wewake la communication social media de Paris INFRAWEEK : teaser, contenus, couverture live, kit partenaires et sponsorisation, générant 133 000 impressions.
Le client
Paris EUROPLACE fédère les acteurs de la place financière de Paris. L’association contribue à son attractivité internationale, anime l’écosystème financier et porte des initiatives liées à l’innovation, au financement et à la finance durable.
La demande
Paris EUROPLACE voulait animer ses réseaux sociaux avant, pendant et après Paris INFRAWEEK, événement international consacré aux investissements dans les infrastructures. Le dispositif devait annoncer les temps forts, relayer les prises de parole en direct et prolonger leur visibilité auprès des audiences de la place financière.
Actions & Stratégie
wewake a accompagné Paris EUROPLACE avec un dispositif conçu pour faire vivre l’événement avant, pendant et après les rencontres. L’agence a préparé le teaser, produit les contenus, assuré la couverture en direct et réalisé des interviews. Un kit de diffusion facilitait les relais des partenaires. La sponsorisation ciblée complétait cette mobilisation pour élargir la visibilité des temps forts auprès des publics de la place financière.
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Tech, Logiciel & Apps
Événement
Création de contenu
Social Media
Générer des leads qualitatifs sur LinkedIn Ads
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
Tech, Logiciel & Apps
LinkedIn Ads
Publicité
Marketing Digital
Social Ads
Campagne de Leads
Faire de l’expertise foodservice un moteur de visibilité
wewake accompagne Gourmance dans une prise de parole B2B centrée sur l’expertise foodservice, de la stratégie éditoriale aux shootings photo et vidéo, jusqu’aux salons professionnels et à la diffusion sur LinkedIn et Instagram.
Food & Beverage
B2B
Stratégie
Social Media
Création de contenu
LinkedIn Ads
Social Ads
Tournage vidéo
Événement
