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ÉTUDE DE CAS
France Invest a confié à wewake l’animation social media de ses événements sur X (Twitter) et LinkedIn, avec une couverture live et des interviews vidéo pour prolonger les temps forts.
IA
IA
Le client
France Invest représente les acteurs français du capital-investissement et de l’investissement privé. L’association défend la profession, développe les bonnes pratiques et contribue au financement durable des entreprises.
La demande
Animer les événements France Invest sur X (Twitter) et LinkedIn : annoncer les temps forts, couvrir les prises de parole en direct, puis prolonger les messages après l’événement.
Actions & Stratégie
Assurer la couverture live des événements (live-tweet) et produire des interviews vidéo post-événement pour prolonger la prise de parole.
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
Clarifier une offre complexe sur les murs d’un stand
wewake a conçu les habillages du stand Training Square pour Learning Technologies 2026, en structurant l’offre autour des fonctionnalités clés, de l’IA et des preuves clients, jusqu’aux fichiers grand format validés.
Formation
B2B
Événement
Studio Créatif
