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ÉTUDE DE CAS
FFB a sollicité wewake pour la FFB souhaitait lancer une campagne pour toucher les jeunes et changer l’image de leur sport auprès des jeunes, avec pour résultat 829K impressions.
IA
IA
Le client
La Fédération Française de Bridge (FFB) est une association loi 1901 qui organise, développe et promeut la pratique du bridge en France. Elle structure la vie fédérale (clubs et comités), délivre les licences, accompagne la formation des joueuses et joueurs ainsi que des arbitres/enseignants, et homologue les tournois et compétitions. Elle représente également le bridge français au niveau international.
La demande
Toucher un public jeune et faire évoluer l’image du bridge grâce à une campagne publicitaire pensée pour Instagram et TikTok.
Actions & Stratégie
• Définir le concept créatif et le storyboard de la vidéo
• Coordonner la réalisation avec Peech Studio
• Construire la stratégie média sur Instagram et TikTok
• Définir les ciblages
• Accompagner les ajustements techniques de la landing page
• Piloter et optimiser la campagne
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Stratégie
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Faire rayonner les savoir-faire italiens à Maison & Objet
ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
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Faire de Pinterest une porte d’entrée vers un tourisme plus durable
Pour promouvoir un tourisme plus durable en Allemagne auprès des voyageurs français, wewake a déployé et optimisé dix épingles Pinterest, générant 5,06 millions d’impressions auprès de 3,71 millions de personnes.
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Campagne de Notoriété
