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ÉTUDE DE CAS
Assemblée Nationale a sollicité wewake pour réaliser une étude analysant la présence de l’Assemblée nationale sur les réseaux sociaux afin d’en identifier les forces et les faiblesses.
IA
IA
Le client
L’Assemblée nationale est la chambre basse du Parlement français. Avec le Sénat, elle vote la loi, contrôle l’action du Gouvernement et évalue les politiques publiques, au nom des citoyens représentés par les députés.
La demande
Réaliser un audit de la présence de l’Assemblée nationale sur les réseaux sociaux afin d’en identifier les forces, les faiblesses et les pistes d’amélioration, puis partager les recommandations avec les équipes social media.
Actions & Stratégie
Digicomstory a réalisé pour l’Assemblée Nationale un audit stratégique complet : Analyse quantitative (nombre d’abonnés, mesure de l’impact relatif des éléments publiés, …) Stratégie Analyse quantitative & qualitative Benchmark avec d’autres institutions similaires en Europe Préconisations pour améliorer les modalités de cette présence sur les réseaux sociaux. Tenue d’un workshop avec les équipes Social Media de l’Assemblée Nationale et présentation des préconisations
Résultats
POUR CONTINUER
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